Agenda for SERP Conf. Rome 2026
16th October 2026
Registration (1 hour & 30 minutes)
Opening (30 minutes)
SEO in the Age of AI (1 hour & 30 minutes)
Marco Giordano(Web Analyst Consultant at Seotistics)
Gianluca Fiorelli(Strategic and International SEO Consultant at ILoveSEO.net)
David Carrasco Pamies(Strategic SEO Consultant & Founder of Magnify)
Rad Paluszak(CTO of NON.agency)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Marco Giordano
Topic: LLM Automation for SEO in 2026
10:30: Speaker 2 - Gianluca Fiorelli
Topic: When AI Gets the Country Wrong: International SEO in the Age of AI Search
11:00: Q&A Session
Coffee Break (20 minutes)
Ecommerce Marketing & AI (1 hour & 30 minutes)
Crystal Carter(Head of AI Search and SEO Communications at Wix)
Amanda Beales(Head of Organic Search at Re:signal)
Natalia Palmisano(Managing Director at Navla)
Beatrice Gamba(Head of Semantic Search and Customer Success at WordLift)
Judith Lewis(Founder of DeCabbit Consultancy)
11:50: Speaker 1 - Crystal Carter
Topic: TBA
12:20: Speaker 2 - Amanda Beales
Topic: Scaling Agentic Readiness: The Step-by-Step Framework for eCommerce Brands
12:50: Q&A Session
Lunch Break (1 hour)
AI Search in the Real World (1 hour & 30 minutes)
Purna Virji(AI Strategist and Founder of Agent-Led Growth)
Murat Yatağan(Strategic Growth Advisor)
Martin Milanov(Head of Organic Growth at myPOS)
Dawn Anderson(Managing Director at Bertey)
Judith Lewis(Founder of DeCabbit Consultancy)
14:20: Speaker 1 - Purna Virji
Topic: Your AI ROI Story Is Broken: What Search Teams Should Measure Now
14:50: Speaker 2 - Murat Yatağan
Topic: What AI Search Taught Me About Traffic: Three Real-World Stories, Less Content, More Revenue
15:20: Speaker 3 - Martin Milanov
Topic: From SEO to AEO - how AI Impressions matter for your bottom line
15:35: Q&A Session
Coffee Break (20 minutes)
The Future of AI, SEO & Marketing (1 hour & 30 minutes)
Andrea Volpini(Co-founder and CEO of WordLift)
Yagmur Simsek(SEO Consultant & Founder of Search 'n Stuff )
Federico Rebeschini(Global Head of SEO & Performance at Luxottica)
Sante J. Achille(Search Marketing Specialist)
16:25: Speaker 1 - Andrea Volpini
Topic: Agent-Oriented Ontology Engineering: The Operating Engine of Neuro-Symbolic Agents
16:55: Speaker 2 - Yagmur Simsek
Topic: Beyond Keywords: Building Intent-Driven Content with AI, SERPs & Real Teams
17:25: Q&A Session